Occupation information matching engineer
13-1161.01 Search Marketing Strategists
| Lay Titles |
|---|
| Search Engine Evaluator |
| Search Engine Marketing Specialist |
| Search Engine Marketing Strategist |
| Search Engine Optimization Analyst |
| Search Engine Optimization Consultant |
| Search Engine Optimization Manager |
| Search Engine Optimization Specialist |
| Search Engine Optimization Strategist |
| Search Engine Optimizer |
| Search Engineer Marketing Specialist |
| O*NET SOC Description |
|---|
| Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. |
| O*NET SOC Tasks |
|---|
| Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. |
| Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. |
| Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. |
| Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. |
License
